Our Sustainability Initiatives

At the foundation of our sustainability initiatives are materials and innovations:


We are conscious about the materials we use for our packaging, and have gone to great lengths to ensure we decrease our contribution to deforestation and landfills.
We constantly seek innovative ways to minimise our use of single-use and virgin plastic and paper.

We have totally eliminated the use of PVC due to harmful content, in favour of LDPE which is free of the toxic chemical BPA.

The plastic used for packaged goods currently comprises 30% recycled content and we will soon be transitioning to 100% recycled plastic bags.

The majority of our products are packaged in either recycled plastic bags, re-useable cotton, or FSC** certified card packaging that can be safely recycled after use.
*LDPE is a Low-Density Polyethylene plastic that is lightweight, transparent and tough in quality.
**FSC certification authenticates the responsible and ethical sourcing of materials for this packaging, and contributes to the longevity of the world’s forests for future generations.


The majority of our products are manufactured in Made In Green certified factories, which verifies that the product has been manufactured in environmentally friendly facilities under socially responsible working conditions, offering full visibility and transparency of the supply chain. 

Made In Green OEKO-TEX® labelling is offered exclusively for textiles that are made with materials tested for harmful substances in environmentally friendly and socially responsible facilities.

All AWG suppliers undergo rigorous 3rd party SMETA* audits annually, which verify the compliance of ethical and responsible practices within their factories and amongst their workers. 

*SMETA (Sedex Members Ethical Trade Audit) is one of the world’s most widely used social and ethical compliance audits.

All of our major factories have their own water recycling plants, enabling them to reduce water wastage, overall consumption and protect water supplies. 

In addition to this, there are regular ZDHC (Zero Discharge Hazardous Content) audits.

ZDHC reports are a universally accepted chemical inventory standard that enables suppliers to measure and restrict the use of hazardous chemicals during the manufacturing process.

For quality and integrity, all audits are independently audited by the world’s leading inspection, verification and certification companies including SGS, Intertek or Bureau Veritas.


In an effort to reduce the environmental impact of cotton production, one of the most-used fibres in the industry, some of our licensed brands have where possible embraced the use of BCI cotton.

BCI cotton is the world’s largest sustainable cotton scheme which supports better standards in cotton farming, discourages the use of harmful pesticides to grow cotton and aims to improve the economic development in cotton producing areas.

Recycled Fabric Collections

Ashley Wilde Designs recently launched their first recycled fabric collection made from approximately 70% PET recycled polyester yarns innovatively produced from plastic waste bottles, in an effort to reduce waste and C02 emissions.

With our innovative designers working on developing more sustainable fabric ranges, we are introducing a more responsible approach to interiors whilst maintaining key style, quality and durability features.

As global industry leaders, Ashley Wilde Group is committed to achieving the most sustainable approach throughout our production process and will continue to adopt further measures in an effort to promote sustainably and responsibly manufactured interior products. 

Clarissa Hulse
Timorous Beasties
Jack Wills
Amanda Holden
Laura Ashley
Skinny Dip
Rita Ora
Cath Kidston
Sara Miller
Voyage Maison
Sophie Allport
Ashley Wilde Designs
Orla Kiely