Learn how our Head of Fabric Design develops our stunning collections!

Our talented Head of Fabric Design, Gemma, has enjoyed working with Ashley Wilde Group for over 14 years! She describes how she and her team get inspired to develop and produce the stunning fabric collections for Ashley Wilde and KAI that you know and love.

Watch the full video below and find our what her favourite fabrics to work with are and why!


Clarissa Hulse
Timorous Beasties
Jack Wills
Amanda Holden
Laura Ashley
Skinny Dip
Rita Ora
Cath Kidston
Sara Miller
Voyage Maison
Sophie Allport
Ashley Wilde Designs
Orla Kiely