Our Story


Ashley Wilde Group has specialised in refined furnishing fabrics and home décor products for over six decades.

As a quintessentially British company, Ashley Wilde are proud to be a family business with three generations of expertise. Rich in Heritage and with Design, Style, Innovation and Service as the company’s guiding principles; Ashley Wilde has secured an industry reputation for exceptional quality and unparalleled customer service. The Group is renowned for going above and beyond to always exceed customer expectations.

A family vision

Since its launch in 1950, the Brodin family vision has been to create inspirational interiors with a range of soft furnishing fabrics and home decor accessories. Today the brand is internationally regarded as the ‘Ultimate Home Interiors Haven’.

Our Story Ashley Wilde
Our Story Ashley Wilde
Our Story Ashley Wilde
Our Story Ashley Wilde

As market leaders, Ashley Wilde has secured the very best design talent and their fabric collections continue to influence the industry; with diverse collections that cater to a range of tastes.

A dedication to excellence has seen the Group win many awards and noteworthy contracts, including the Queen’s Award for Enterprise and the contract for London’s 2012 Olympics in the Soft Furnishings category.

Ashley Wilde and KAI are the group’s distinctive in-house brands which boast expansive collections with a mix of contemporary and timeless influences, while their lifestyle bedding brands include leading International names in home decor and accessories, including Kylie Minogue at Home, Orla Kiely, Ted Baker, to name but a few.

Our Story Ashley Wilde

2000 samples
despatched per day

Our Story Ashley Wilde

98% service level, 24
hour despatch

Our Story Ashley Wilde

100,000 Fabric rolls
in stock

Fabrics

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Bedding

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Ready-Made Curtains

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Cushions

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Made to Measure Curtains

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Fat Face
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KAI
AW
Niki
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