Our Story

About the company

As a British company, Ashley Wilde are proud to be a family business with three generations of expertise. Rich in Heritage and with Design, Style, Innovation and Service as the company's guiding principles; Ashley Wilde has secured an industry reputation for exceptional quality and unparalleled customer service. The Group is renowned for going above and beyond to always exceed customer expectations.

A Family Vision

Since its launch in 1950, the Brodin family vision has been to create inspirational interiors with a range of soft furnishing fabrics and home decor accessories. Today the brand is internationally regarded as the 'Ultimate Home Interiors Haven'.

As a market leader, Ashley Wilde has secured the very best design talent and their fabric collections continue to influence the industry; with diverse collections that cater to a range of tastes.

A dedication to excellence has seen the Group win many awards and noteworthy contracts, including the Queen's Award for Enterprise and the contract for London's 2012 Olympics in the Soft Furnishings category.

Ashley Wilde and KAI are the group's distinctive in-house brands which boast expansive collections with a mix of contemporary and timeless influences, while their lifestyle bedding brands include leading International names in home decor and accessories, including Kylie Minogue at Home, Orla Kiely, Ted Baker, to name but a few.

The Studio

The Design Haven

Our fast-paced state-of-the-art studio and talented in-house design team work tirelessly to produce stunning collections for our in-house fabrics and lifestyle brands portfolio.

During the design process, we focus on what really makes the design and product experience unique and outstanding. Our aim is to ensure we produce beautiful designs that people will love and we work with our brands to understand their unique DNA; for finished products that will delight.
Every designer has a key role in our creative process and ensure collections are nothing less than perfect.

Our talented team are continually researching trends and our studio is a haven of inspiration; mood boards, sketches, an array of fabric swatches in every imaginable colour, texture and style.
With designers that genuinely love what they do, working collectively is what they do best.
Our dedicated design team will always go that extra mile to get the details right, because it matters.